In the fast-paced world of Nigerian commerce, longevity is the ultimate certificate of quality. While many brands emerge and fade, Industrial Transactions Limited (ITL) has remained a steadfast pillar of consistency since its inception in 1998.

As we celebrate nearly three decades of operations, we take a look back at the journey that led us from a visionary startup to the powerhouse behind ShopMore Rice, and why our commitment to \"Perfection over Profit\" has never wavered.

The Foundation: Built on Consistency (1998–Present)

When ITL was founded in 1998, the goal was simple but ambitious: to provide industrial-grade reliability in a market that was often unpredictable. Over the last 27 years, the company has navigated economic shifts, technological revolutions, and changing consumer needs by sticking to one core principle—Consistency.

A Word from the Director: The Vision Behind the Brand

During a recent internal interview, the Director of ITL reflected on what makes the company different in a crowded marketplace.

\"At ITL, we don’t just chase profit; we chase perfection. Our legacy isn\'t built on how much we sell, but on the trust that a mother feels when she opens a bag of ShopMore Rice and knows she won\'t find a single stone. Since 1998, our name has stood for quality, and that is a promise we will never break.\"

This leadership philosophy has trickled down into every department, from our quality control teams to our logistics partners.

The Strategic Shift: Why \"ShopMore\" Rice?

Many ask why a company with such a diverse industrial background decided to focus so heavily on rice. The answer lies in National Food Security. ITL realized that for Nigeria to be truly self-sufficient, we needed brands that offered the same (or better) quality than imported alternatives. We chose to put our weight behind ShopMore Rice because we saw an opportunity to solve a major pain point for Nigerian families: the stress of \"picking\" rice.

By investing in advanced de-stoning technology and a triple-polishing process, we transitioned from a business-to-business industrial firm to a brand that sits at the center of the Nigerian dinner table.

Looking Ahead: The Next 27 Years

As we look toward the future, ITL is committed to expanding our \"Farm to Fork\" journey. We are not just milling rice; we are building a sustainable ecosystem that supports local farmers, creates jobs for Nigerians, and ensures that premium quality is accessible to every household.

Whether you are a long-term distributor or a first-time buyer of ShopMore Rice, when you see the ITL logo, you are seeing 27 years of proven excellence.

Join the ITL Family today!